Russian equivalent of the popular American reality show America’s Next Top Model.
In Russia, the show is hosted by famous journalist Kseniya Sobchak. Joining her are fashion industry experts such as Irina Zobova, Danila Polyakov, Vlad Lisovets and famous media and fashion personalities. Every season of the show features celebrities from America’s Next Top Model such as Janice Dickinson, Jay Manuel, Nigel Barker and at the end of the 3rd season — Tyra Banks herself. The UK singer Sophie Ellis-Bextor was invited to be on the show as a special guest. Any girl from 18 to 25 and from 170 and higher may participate in the show. The castings are held in dozens of the cities across Russia. After a preliminary selection the contestants arrive in Moscow where they spend the next two months learning to work with photographers, walk on the catwalk and communicate with designers. After each challenge the judges decide which of the 15 contestants has shown the worst results and send her home. The winner signs a contract with a successful modeling agency.